Posts Tagged motivation

How Board Members Can Advocate Successfully For Their Non-Profit

When you became a Board Member for a nonprofit what was your motivation? Did you dream of a better future for a specific group of people? Did you dream of creating awareness for an important cause? Did you think you could make a difference by becoming an advocate to increase awareness, educate and raise more funds? If the answer is yes, the question is “How’s it going for you?”

Are you putting in a great deal of time, energy, effort and commitment into a nonprofit you truly believe in only to find your efforts aren’t returning the results you want? Sometimes the law of diminishing returns can impede your potential success.

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Customer Advocacy – The Mindset Perspective

Customer Advocacy is a new buzzword now a days, and top management of companies might be tempted to try out this new theory. But I want to discuss about one of the factors that would affect the successful roll out of the program, which is the mindset of the people involved which can be stakeholders or the top level management or normal employees of the company.

When the company goes for customer advocacy roll out, the most negativity comes from the mindset of the employees itself. Since this program is all about better services to the customer. Normally the Customer Advocacy Team would be built from the managers from various departments who will have their primary responsibilities different from this program. These people will treat this program as just their secondary activity. These managers would be the big reasons if the roll out would be lagging in time. There has to be constant motivation for the team to see its goal in right perspective.

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