Posts Tagged customer advocacy
Customer Advocacy – The Mindset Perspective
Customer Advocacy is a new buzzword now a days, and top management of companies might be tempted to try out this new theory. But I want to discuss about one of the factors that would affect the successful roll out of the program, which is the mindset of the people involved which can be stakeholders or the top level management or normal employees of the company.
When the company goes for customer advocacy roll out, the most negativity comes from the mindset of the employees itself. Since this program is all about better services to the customer. Normally the Customer Advocacy Team would be built from the managers from various departments who will have their primary responsibilities different from this program. These people will treat this program as just their secondary activity. These managers would be the big reasons if the roll out would be lagging in time. There has to be constant motivation for the team to see its goal in right perspective.
Tags: advocacy, customer, customer advocacy, customer service, employees, management, motivationRelated posts